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Case study · Web design
Nutritionist in Fortaleza and online. Website built on her brand identity, with her CRN registration verifiable on the CFN, in-person or video consultations and WhatsApp booking.
Desktop and mobile
Both screens scroll to the end on their own. Tap either one to pause.
Goal
Introduce nutritionist Karen Rossas (CRN-11 23050) to people seeking weight loss, muscle gain and aesthetic nutrition, in Fortaleza and online, and guide them to booking.
Problem
In healthcare, people need to trust before booking, and the internet is full of one-size-fits-all diets. The site had to show who the professional is, how follow-up works and how to check her registration.
UX/UI process
- Niche references used for structure only, never borrowing claims from other professions.
- Step-by-step architecture: who it's for, consultation formats, comparison with internet diets and process.
- Identity carried over from the logo: olive green, a golden leaf and the Fraunces and Nunito typefaces, with at least 4.5:1 contrast on all text.
- Testing on mobile and desktop, including the form, map and FAQ.
What we built
- "Check the registration" block linking to the official CFN lookup.
- In-person visits at LEV – Espaço de saúde or by video, with address and map.
- Testimonials from current patients and a "Nice to meet you, Karen" section.
- "Who it's for" checklist and form that write the message and open WhatsApp, plus questions before booking.
- Privacy policy, terms and cookie notice inside the site (LGPD), with the map loading only after consent.
Outcome
- Professional registration verifiable in one click.
- A single page covering the whole path to the consultation.
- WhatsApp booking with a ready-made message.
PRO NET's responsibilities
- Strategy
- UX/UI
- Copywriting
- Front-end development
- Technical SEO
- Management
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